Our tech & tool stack
Tools we use to build compounding systems
No proprietary black boxes. We use industry-standard tools your team already knows, or can learn quickly. Everything transfers with you.
E-Commerce Platforms
The foundations we build on and optimize.
Shopify
Primary platform for scaling DTC brands. Migration, theme development, and app architecture.
WooCommerce
Flexible open-source option for brands needing full control over their stack.
Shopware
Enterprise-grade platform for complex catalog and B2B requirements.
Billbee
Multi-channel order management, invoicing, and fulfillment automation.
Stripe
Payment infrastructure, checkout integrations, and billing flows.
SEO & Organic Growth
How we build compounding organic traffic.
Ahrefs
Keyword research, competitor analysis, and backlink monitoring.
Sistrix
Visibility index tracking, SERP analysis, and keyword cannibalization audits.
Semrush
Technical audits, position tracking, and content gap analysis.
Google Search Console
Direct search performance data and indexation management.
Screaming Frog
Deep technical SEO crawls and site architecture analysis.
Rankscale
Rank tracking and SEO performance monitoring at scale.
linkbroker.io
Strategic link building and digital PR outreach.
CRO & Conversion
How we test, optimize, and convert.
Checkout Champ
High-converting checkout funnels, one-click upsells, and split testing.
Hotjar
Heatmaps, session recordings, and user behavior analysis.
ABlyft
A/B testing and experimentation for conversion optimization.
Doofinder
Intelligent site search that drives discovery and conversion.
TrustedShops
Trust signals, reviews, and buyer protection integration.
Trustpilot
Review management and social proof at scale.
Typeform
Interactive forms and surveys for lead qualification and feedback.
Analytics & Reporting
How we build decision-grade visibility.
GA4
Core analytics platform for traffic, conversion, and attribution data.
Google Tag Manager
Tag management and event tracking without developer dependency.
Looker Studio
Custom dashboards for margin visibility and performance reporting.
Klar
E-commerce analytics with real-time profit, cohort, and LTV data.
BigQuery
Data warehouse for large-scale analysis and custom reporting pipelines.
DataX Analytics
Multi-channel performance analytics and attribution modeling.
GTmetrix
Page speed analysis and Core Web Vitals monitoring.
PageSpeed Insights
Google-native performance scoring and optimization recommendations.
CRM & Retention
How we build lifecycle revenue.
Klaviyo
Email and SMS automation, segmentation, and lifecycle flows.
chatarmin
WhatsApp marketing automation and conversational commerce.
GoKarla
Customer engagement and retention workflows.
Customer Experience
How we support and retain customers post-purchase.
ZenDesk
Customer support ticketing and help center management.
Fin AI Bot
AI-powered customer support for instant, accurate responses.
Automation & AI
How we reduce manual overhead and increase leverage.
Make
Visual workflow automation for complex multi-step processes.
Zapier
Quick integrations between SaaS tools and platforms.
n8n
Self-hosted automation for data-sensitive workflows.
Claude
AI-assisted analysis, content generation, and decision support.
ChatGPT
AI workflows for drafting, research, and internal tooling.
Fireflies.ai
AI meeting transcription, notes, and action item tracking.
Advertising
Platforms we manage and optimize for paid acquisition.
Meta Ads Manager
Facebook and Instagram campaign management and optimization.
Google Ads
Search, Shopping, and Performance Max campaign management.
Languages & Frameworks
What we build custom systems with.
TypeScript
Typed JavaScript across frontend and backend for maintainable codebases.
PHP
The language behind WooCommerce, Shopware, and our Laravel builds.
Python
Data pipelines, scraping, and automation scripting.
Java & Spring Boot
Enterprise-grade services and ERP integrations.
Next.js
React framework for performant, SEO-first web applications.
React
Frontend library for interactive interfaces and dashboards.
Vue.js
Frontend framework for admin panels and internal tooling.
Node.js
Backend services, API integrations, and automation scripts.
Laravel
Full-stack PHP framework for custom applications and admin systems.
Databases & Infrastructure
Where the data lives and how we ship.
PostgreSQL
Relational database for structured data and reporting.
MySQL
The default database behind WooCommerce and most PHP commerce stacks.
MongoDB
Document store for flexible schemas and event data.
Docker
Containerized environments for reproducible builds and self-hosted tools.
Cloudflare
Edge hosting, DNS, and caching. This site runs on it.
Vercel
Deployment platform for fast iteration and global edge performance.
AWS
Cloud hosting and storage for custom applications.
Security & Quality
How we keep storefronts safe and builds stable.
Burp Suite
Security testing of storefronts, APIs, and checkout flows.
OWASP ZAP
Automated vulnerability scanning for web applications.
Jest
Automated testing for JavaScript applications and integrations.
Collaboration & Operations
How we work with your team.
ClickUp
Project management, task tracking, and cross-team coordination.
Notion
Shared knowledge base, project documentation, and SOPs.
Slack
Async communication and real-time coordination.
Loom
Async video walkthroughs for knowledge transfer.
Canva
Quick visual assets, presentations, and brand collateral.
Google Sheets
Financial modeling, reporting templates, and margin analysis.
Partner-friendly, not partner-dependent
We maintain relationships with platform partners and specialist agencies for work outside our core. Paid media, creative production, logistics. When your project needs it, we bring in the right people without gatekeeping or markups.
Want to see these tools in action?
Book a diagnostic call. We'll show you how we combine these tools into systems that compound.