External Head of E-Commerce and CTO
Your revenue grew. Your systems didn't.
Two senior operators, one commercial and one technical, take operational ownership of your online channel and fix what sits underneath it. You keep all rights and access.
Who you'll work with
Timo Schoenen
Head of E-Commerce
Giovanni Orzes
CTO
Free 30-minute call. Free diagnostic if there's a fit.
The role your company grew into
Head of E-Commerce and CTO
- Accountable for
- The whole online channel: the numbers, the platform, your agency partners, the weekly decisions
- Reports to
- You
- Filled by
- Timo Schoenen, commercialGiovanni Orzes, technical
- Contract
- External. Scope, fee and review point agreed in writing.
- Accounts
- Yours. Set up in your accounts, or transferred to you.
Sound familiar?
- You pay three agencies and none of them is accountable for the number.
- You spend more on ads every quarter and get less back.
- Your best people spend the week coordinating vendors instead of growing the business.
- Every report says something different, so you trust none of them.
- Your best growth idea has been “next quarter” for two quarters.
- If your best month happened every month, your operation wouldn't survive it.
None of that is a marketing problem. Nobody senior is accountable for the whole thing.
What waiting costs
- In ad spend. You pay more for the same customer and can't out-spend your way back.
- In agencies nobody audits. You pay for activity, and nobody on your side can tell it apart from results.
- In growth that waits. Every decision without an owner becomes next quarter's problem.
You're not choosing an agency. You're filling a role.
The job has two halves: someone who sees the business, and someone who builds what it runs on. Hiring covers one half at a time. Compound Growth covers both, on an external contract.
Hire a Head of E-Commerce
- What it covers
- One person, one skill set
- Accountable for the whole
- One person, if you hired well
- What stays with you
- What they documented before they left
Add another agency
- What it covers
- One channel, done well
- Accountable for the whole
- Its own channel
- What stays with you
- Depends on the contract
Bring in Compound Growth
- What it covers
- Commercial and technical leadership, with agency partners on execution
- Accountable for the whole
- We are
- What stays with you
- Everything, in your accounts or transferred to you
| Hire a Head of E-Commerce | Add another agency | Bring in Compound Growth | |
|---|---|---|---|
| What it covers | One person, one skill set | One channel, done well | Commercial and technical leadership, with agency partners on execution |
| Accountable for the whole | One person, if you hired well | Its own channel | We are |
| What stays with you | What they documented before they left | Depends on the contract | Everything, in your accounts or transferred to you |
If you'd rather hire, that's a good outcome too. Until then, or alongside, we do the work.
The role, in practice: both of us
Paid ads were restricted. The shop grew anyway.
A German online retailer in a category where paid search and social ads are restricted. Timo Schoenen has led its e-commerce since Q2 2024. Growth had to come from what the shop could build and keep: 40+ category pages and 300+ product pages rewritten for search, a checkout with about half the steps, an email lifecycle built from scratch and a four-tier loyalty programme. While Timo ran growth, Giovanni built the stock and warehouse system the shop runs on.
New-customer orders up 90% year on year, with no paid ads.
What changed
- MEASURED
- Checkout conversion up 6 to 10% after the checkout was cut to about half the steps.
- MEASURED
- Average order value up 12% year on year.
- MEASURED
- Returning customers brought 60 to 75% of sales as the shop scaled.
- MEASURED
- 113,711 orders processed through its stock and warehouse system by September 2026.
Worth knowing: part of the most recent rise came from an outside increase in search demand. The search work done before it is what caught it.
- LED BY
- Timo Schoenen and Giovanni Orzes
- SINCE
- Q2 2024
- COMPANY
- Name withheld
- STATUS
- Now a Compound Growth engagement
We build from the bottom up: numbers first, then growth you own, then the weekly steering.
Three layers, built in order. Each one makes the next one work.
1. Foundation
Tracking that agrees with itself, clean product data, a shop that loads fast.
You get: numbers you can decide on.
2. Growth you own
Checkout, search, email and retention.
You get: more revenue without growing ad spend at the same rate.
3. Running it
Weekly decisions, your agency partners briefed and held to numbers, everything documented and handed to you.
You get: one accountable lead for the whole channel.
Shopify and WooCommerce, with GA4, Klaviyo and the rest of your stack. We don't run paid media as a service. We choose and steer the partners who do.
The Constraint Check · Question 1 of 8
Not sure where to start? This is the first question we ask before scoping anything.
If your traffic tripled tomorrow, would you have to turn orders away?
- No. We could serve every one of them.
- Yes. Stock, staff or shipping would run out.
- Yes. Some of those customers are where we can't sell.A country, a channel or a product we're not allowed to offer.
- I don't know.
Seven more questions. Your result shows on screen, no email needed.
Three steps. You decide at each one.
- 1
The call
30 minutes, free. We look at your numbers, your stack and who decides what. You leave knowing whether this is worth continuing. If it isn't, we say so.You decide
- 2
The diagnostic
Free if the first call shows a fit. A fixed piece of work, scoped in writing before you commit. We name what is holding growth back and what it costs you each month, and hand you the plan. Yours to keep, whoever does the work. You have it within 7 working days.You decide
- 3
Build and run
We take operational ownership of the channel and build what the diagnostic says is missing. You keep all rights and access. At each review point written into the proposal you decide how it continues: keep us running it, change the scope, or take it in-house.You decide at every review
Everything is set up in your accounts, or transferred to you. You keep all rights and access. Proposals are always walked through on a call, never just emailed.
Two operators. No account managers.
The first call is with Luisa, our Head of Sales and Legal, and Giovanni. Timo and Giovanni lead the work themselves: no account managers, no juniors.
Timo Schoenen
Head of E-Commerce
Leads the demand side: growth strategy, search and email, your agency partners and the weekly numbers. Five years in e-commerce: online retail in a regulated category, automotive, beauty and spirits. Runs House of Gatsby's online business together with Giovanni.
- BASED IN
- Italy
- EXPERIENCE
- 5 years
- LANGUAGES
- DE, EN, ES
Giovanni Orzes
CTO
Leads the systems side: platform, integrations, data and automation. A full-stack developer with six years of experience, in manufacturing and in e-commerce across beauty, health, vapes, jewelry and spirits. Built the stock and warehouse system a German online retailer runs on. Runs House of Gatsby's online business together with Timo.
- BASED IN
- Italy
- EXPERIENCE
- 6 years
- LANGUAGES
- IT, EN, ES
Part-time by design: senior judgment every week, without adding two senior salaries. How much of each of us you get is written into the proposal before you sign. We work with a small number of companies at a time.
Is this for you?
This is for you if
- Online is a main channel, and it grew faster than the team behind it.
- Nobody senior is accountable for the whole channel today.
- Someone on your side can make decisions, and will meet us once a week.
This isn't for you if
- You want someone to run ads. We choose and steer the partners who do.
- You only want a website built. We fix how the business runs online, and a site is at most one part of that.
- You need results this month. The foundation comes first, and the work that compounds takes months.
- Nobody on your side can change how the company operates.
Find out in 30 minutes whether this role is missing at your company.
We'll look at your numbers, your stack and who decides what. You'll leave knowing whether this is worth continuing, and if it isn't, we'll say so.
Book a 30-minute call at compoundgrowth.dev/contact
Free 30-minute call. Free diagnostic if there's a fit.
Everything we build is set up in your accounts, or transferred to you. You keep all rights and access.