The operational layer for e-commerce

We build revenue systems that compound.

Rising acquisition costs and growing headcount buy linear growth at best. We build the data, conversion, retention, and automation infrastructure that stacks gains on gains. For e-commerce companies doing €1M–€80M.

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€30M+ revenue under management · 40+ systems transferred · all IP stays with you

Trusted by growing e-commerce brands

Why margins erode

The two costs killing your margin

At €500K, every euro on ads or hires moves the needle. At €5M, the same euros barely show up in the P&L. Two structural costs are why.

Cost 01

Acquisition is structurally more expensive.

Meta, Google, TikTok all matured. Competition compressed margins. Attribution fragmented. iOS broke the loop. You're paying more for the same customer, and you can't out-spend your way back to the old efficiency.

Cost 02

People are the second tax.

Salary is the visible part. Fully loaded, every hire also costs taxes, equipment, ramp time, coordination overhead, and the tribal knowledge that leaves the day they do. Headcount is the most expensive way to buy capacity.

You can't out-spend the first cost. You can't out-hire the second. There's a third option.

The structural answer

Compounding systems

Instead of paying more for more ads or more people, build infrastructure that does the work once and keeps doing it. Every cycle of strategy, systems, and execution stacks on the last. CAC falls per outcome. Operations don't need a new headcount line every quarter. Ad spend is a cost. Infrastructure is an asset.

Lower CAC per outcome

Lifecycle, re-engagement, and automation reduce the marginal cost of every new customer.

People-light operations

Workflows that run without breaking. Fewer hires, less coordination tax, infrastructure that doesn't quit.

Margin you keep

Fewer ad dependencies, fewer tools, fewer fragile workflows. Profit you actually take home.

Assets, not services

What we build

Four layers, built in order. Not campaigns that end, not reports that gather dust. Infrastructure your business keeps.

Layer 01

Infrastructure Foundation

Platform stability, data architecture, and tracking systems that give you a reliable base to build on.

Platform audits and architecture
Tracking and attribution setup
Data layer standardization
Performance optimization

Unlocks: Decision-grade data and platform reliability.

Layer 02

Revenue Systems

CRO, SEO architecture, email flows, and product information systems that generate compounding returns.

Conversion rate optimization
SEO and information architecture
Email and lifecycle automation
Product data enrichment

Unlocks: Organic revenue that grows without proportional spend.

Layer 03

Automation & AI Enablement

Workflow automation and AI-augmented processes that reduce manual overhead and increase clarity.

Process automation and workflows
AI-assisted reporting and analysis
Integration architecture
Decision-support systems

Unlocks: Operational leverage without adding headcount.

Layer 04

Embedded Operator Layer

Strategic and tactical execution aligned to your business. Commercial and technical, working together.

Revenue strategy and execution
Measurement cadence design
Cross-functional coordination
Knowledge transfer and documentation

Unlocks: Senior operator capacity without full-time overhead.

Where it lands

Acquisition, conversion, retention. Run like an in-house team.

The layers above are what we build. This is how they show up on the P&L. We plug into one lane or run all three, depending on where your leverage is.

Acquisition

New demand that actually converts.

SEO and organic infrastructure
SEA, Meta, and paid coordination
Content, community, omnichannel
Marketplace listings and partners

Conversion

Turn visitors into customers.

Full Shopify / platform ownership
CRO roadmap and continuous A/B testing
Checkout, funnels, and landing pages
End-to-end customer journey

Retention

Turn customers into repeat buyers.

CRM setup, email capture, and flows
Lifecycle and loyalty campaigns
Segmentation and win-back logic
LTV-aware offer strategy

Start where the next unit of revenue is cheapest. For most growth-stage brands that's conversion: fix the leaky bucket first, layer retention to raise LTV, then add acquisition once the loop compounds.

Everything we build is documented and handed over. Your stack, your IP, no proprietary black boxes, no retainer required after handover. We increase your internal capability, not your dependency on us.

Case studies

Numbers with names attached

Every metric below links to the engagement it came from: what we found, what we built, and what changed.

FMCG in regulated market

+85%

monthly revenue · €400k → €750k · no paid ads

Organic growth engine with CRM and retention systems

Beauty & skincare

+580%

organic traffic · IceFace Studio, Barcelona

Bilingual SEO foundation for international expansion

Ahrefs

Sistrix

Google Search Console

Read the case study

E-commerce operations

100k+

orders processed across platforms

Full-stack warehouse management for multi-channel e-commerce

“Timo took our old WordPress content and rebuilt everything with conversion and customer experience in mind. The result is faster, cleaner, and much easier to update. Especially from my phone!”

Founder, CarObsessed · Barcelona · read the engagement

View all case studies

The team

Who you actually work with

Two operators. One commercial, one technical. No account managers, no handoffs, no juniors learning on your budget.

Timo Schoenen

E-Commerce Growth Lead

Acts as your Head of E-Commerce · E-Commerce Executive · Revenue Lead · Growth Operator

External Head of E-Commerce. 5+ years building organic growth engines, retention systems, and AI automation workflows. Thinks in margins, not impressions.

Focus areas

SEO & Organic GrowthCRO & Conversion ArchitectureCRM & RetentionAnalytics & AI Automation

Primary tools

Ahrefs

Sistrix